Bow & Arrow – Accenture

Digital Consultings & Product Development

Bow & Arrow Acquired by Accenture

Founded in 2009, Bow & Arrow has built its success on its ability to blend analytics with creativity and vision with execution. The consultancy works with clients across a variety of industries, with a particular focus on communications, media and technology. Bow & Arrow’s expertise is in the emerging category of “white space” identification — finding opportunities for businesses to grow in new market sectors and to offer new experiences. Leveraging its proprietary Crossbow methodology, Bow & Arrow transforms the launch rate for new digital products, services and ventures for clients.

The acquisition strengthens Accenture Interactive’s ability to reinvent experiences for communications, media and technology companies, to help them seize new market and customer opportunities and diversify their revenue streams. Sitting at the center of the disruption and innovation, Bow & Arrow will immediately be integrated into Accenture Interactive and work with clients to transforms the launch rate for new digital products, services and ventures for clients.

Best decision I made was retaining the Pharus team. They were my strategic, financial and emotional gurus. Pharus took our business to the next level. They massively helped us truly define what we do and who we are in the most powerful way. They spent an inordinate amount of time preparing, advising and properly coaching us. And they led and closed an extra-ordinary process and fantastic result. They not only take full credit for identifying, nurturing and realising the right partnership, they made damn sure that we set ourselves up for success for many years to come. If you are reading this and are in any doubt on whether to hire Pharus or not, call me.

Ben SlaterFounder & CEO
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