Obviously – WPP

Tech-Enabled Influencer Marketing Agency

Obviously Acquired by WPP; Joins VMLY&R

Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s proprietary next-generation tech platform increases campaign efficiency and enables the company to service large-scale complex campaigns for enterprise clients, including Google, Ford, Ulta Beauty, and Amazon. These measures include automating processes; streamlined workflow between influencers, clients, and internal teams; and enhancing data to deliver real-time campaign and audience insights. The unique data analytics infrastructure also leverages AI to deliver predictive analysis and assess campaign pricing and benchmarking. 

Obviously has prioritized innovation and development in regulated industries such as pharma, healthcare, finance and insurance. These differentiated offerings have helped the agency capture a slice of the rapidly growing U.S. influencer market, projected to be worth $5 billion in 2022 (eMarketer). 

Obviously offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and robust reporting and analysis. Obviously’s team of nearly 100 people will join VMLY&R’s network, accelerating the WPP agency’s investment in award-winning data and social media work.

It was clear from the outset that we needed a partner that understood the greater creator economy and how our business was uniquely positioned within it. Pharus was that partner. They were the only bank that truly understood our business, valued it accurately and had a go-to-market strategy that positioned us for maximum success. We are extremely thankful to Ken, Suhail, Jack, and the entire Pharus team. Selling your business is a test of endurance even when the outcomes are amazing, and the Pharus team couldn’t have done a better job guiding us through the transaction."

Mae KarwowskiFounder & Chief Executive Officer
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