Talent Management

Parker Management Has Been Acquired By Propagate Content

Founded in 2017 by Lindsay Nead, Parker Management has established itself as a leader in digital talent representation, boasting one of the most well-rounded, results-driven talent rosters in the industry. The management company has fostered collaborations between influencers and major brands, including Disney, Amazon, Hyundai, Nordstrom, Nike, Target, Walmart, Jack Daniels, Ford, and The Home Depot.

The acquisition adds Parker Management’s impressive roster of 85+ diverse social media creators to Propagate’s extensive talent portfolio, which already includes representation firms Artists First, Authentic Talent & Literary Management, and Select Management Group. This merger marks a significant and strategic bet on the future of media, and a major shift in how talent is being represented, monetized, and integrated into the broader entertainment and media landscape.

Together, Propagate Content and Parker Management represent a new kind of full-spectrum talent powerhouse—spanning Hollywood, literacy, publishing, and the social platforms like TikTok, Instagram, YouTube, Substack, LTK, and more where culture is made. 

“We had an amazing experience working with the Pharus team. They were incredibly impressive all around, knowledgeable in our space, always quick, and so thorough with their process. They ended up understanding my business more than I did in so many ways, and I couldn't believe how comprehensive their work was. Most of all, I trusted their advice and guidance, and at the end of the day, that was imperative for me going through this process. I'm forever thankful for their support during this process and for where they helped us land. We wouldn't be where we are without their help!”

Lindsay NeadFounder & CEO of Parker Management