Velir – Brooklyn Data Co.

Innovation & Digital Transformation Agency

Velir announces acquisition of Brooklyn Data Co.; strengthens position as leading data-driven experience agency

Velir, a leading data-driven experience agency announced today that it has acquired Brooklyn Data Co. – a full-stack data and analytics consultancy that delivers best-in-class data capabilities to clients such as 3Z Brands, Vetsource, Tomorrow Health, and the American Civil Liberties Union. This acquisition expands Velir’s existing data capabilities and bolsters its presence as a leading, national integrated agency creating digital experiences that connect people and elevate brands.

For over two decades, Velir has created industry-leading digital experiences for clients such as Under Armour, Kellogg School of Management, D.R. Horton, Rochester Regional Health and The Metropolitan Museum of Art. Velir combines insights, creativity and technology to craft marketing strategies and digital experiences that help businesses thrive. The agency leverages technology platforms like Sitecore, Acquia, Optimizely, and Adobe combined with CRM, Customer Data Platforms, analytics, and marketing automation to help clients drive acquisition, retention, and growth results.

Brooklyn Data Co.’s ability to fully implement the modern data stack and leverage the strengths of leading data platforms such as Snowflake, dbt, Sigma, Fivetran, and Hightouch will bolster Velir’s data capabilities that help clients to better manage, understand, and act on their organizational data. Combining Velir’s customer experience expertise with Brooklyn Data Co.’s modern data stack capabilities creates a new level of data-driven impact.

Other Transactions
Brilliant,
Brilliant, a global provider of impactful corporate gifting and branded merchandise solutions, is thrilled to announce a new partnership with and a majority investment by New Heritage Capital (“Heritage”), a Boston-based private equity firm focused on partnering with high-growth, founder-owned businesses.
New Heritage Capital
San Francisco, CA Corporate Gifting Platform
Learn More
Her Campus Media
Her Campus Media, the #1 Gen Z Media and Marketing Ecosystem that delivers Gen Z relevancy to the world’s biggest brands through its unique intersection of media brands, owned communities and integrated marketing services, has brought on a growth equity partner, Soros Fund Management (SFM), a global investment firm and family office, to support the company in its next era of growth.
Soros
Boston, MA The #1 Gen Z Media and Marketing Ecosystem
Learn More
Blokur
Blokur, a music data and licensing platform that connects the world's music to the next generation of online experiences, has been acquired by Music Reports, the world's leading independent music rights management platform.
Music Reports
London Music Licensing Platform
Learn More