Village Marketing – WPP
Performance-Driven Influencer Marketing Agency
Village Marketing Acquired by WPP
Founded in 2013 by Vickie Segar, Village Marketing employs 150 employees and was specifically created with the vision of building brands in a social and mobile first world. It is one of the first creative firms to fully honor the unique impact of creators and has led creative campaigns for some of the most formative consumer brands of the last decade, including Amazon, Equinox, Nike, Biden for President, Netflix, The Farmer’s Dog, Boll and Branch, Honest Co., Tommy John, SoulCycle, and many others. The firm is one of the largest performance influencer marketing agencies in the US, and exists at the intersection of data science, creative communications, and relationship management.
With the expansion of the creator economy, which underpins the influencer space, Village Marketing stands out with its differentiated approach that combines nearly a decade of expertise with tech-enabled solutions. With Village’s refined and optimized structure, offering high-touch engagement at every step of the process, from audit / strategy through campaign optimization / analytics, it creates a repeatable and efficient process for brands across all verticals. This data-driven approach, operating at the intersection of data science, relationship management, and creative, is why the Company can drive results unmatched by the broader sector. The acquisition is part of WPP’s accelerated growth strategy and focused M&A approach to further strengthen its core creative capabilities in marketing, communications and design, and follows the acquisition of Made Thought in December 2021.
Pharus is part advisor, part consultant, part therapist and the perfect partner to have on your side when making the most important decision you will ever make as an entrepreneur. Pharus brought so much to the table – experience, relationships, expertise, a scaled team, and essential emotional intelligence. The team worked tirelessly to ensure that they not only understood our business (better than I could have ever imagined anyone could) but that we found the right partner for us to succeed. Pharus changed the outcome of our future and I’m forever grateful for their leadership and partnership throughout the process. I couldn’t imagine getting a similar outcome with anyone else. Ken, Suhail and team are the best in the business.Vickie SegarFounder