Planorama- CVDM Solutions – Trax

Retail Intelligence & Image Recognition Technology

Planorama Acquired by Trax

As a pioneer in image recognition solutions founded in 2009, Planorama provides Ai powered retail execution and space planning solutions to major CPG companies. Based on shelf pictures from any source, its image recognition solutions can instantly analyze and recognize millions of product items and deliver immediate actional retail insights for clients and its teams. Today, Planorama powers multinational companies such as Unilever, Mondelez and Coca Cola as it operates across 6 continents with 5 offices worldwide.

Planorama’s sale to Trax will strengthen Trax’s position in image recognition technology and services, enhancing retail execution and space planning solutions, while extending its global presence with longstanding high-profile clients. Trax, the global provider of computer vision solutions and analytics for retail purchased the company via its financial sponsors DC Thomson Ventures, Boyu Capital Advisory Company and Vulpes Investment Management through an LBO.

Excellent work Pharus! Way to sprint over the finish line and truly bring in immense value from the initial stages of go-to-market preparation to the very end of negotiation and diligence. The Pharus team has seamlessly helped us through each step of the process, providing a systematic approach and clear insights to ensure a successful transaction. I’m impressed with their vast industry knowledge, business acumen, and dedication working around the clock accommodating different time zones – fantastic job Pharus.

Vincent JacquesPlanorama, Chairman
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