Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s proprietary next-generation tech platform increases campaign efficiency and enables the company to service large-scale complex campaigns for enterprise clients, including Google, Ford, Ulta Beauty, and Amazon. These measures include automating processes; streamlined workflow between influencers, clients, and internal teams; and enhancing data to deliver real-time campaign and audience insights. The unique data analytics infrastructure also leverages AI to deliver predictive analysis and assess campaign pricing and benchmarking. 

Obviously has prioritized innovation and development in regulated industries such as pharma, healthcare, finance and insurance. These differentiated offerings have helped the agency capture a slice of the rapidly growing U.S. influencer market, projected to be worth $5 billion in 2022 (eMarketer). 

Obviously offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and robust reporting and analysis. Obviously’s team of nearly 100 people will join VMLY&R’s network, accelerating the WPP agency’s investment in award-winning data and social media work.

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Obviously – WPP

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