Article 41 provides its several thousand athletes with full-service management, deal sourcing, athlete education, content development, and broader NIL work. Its differentiated model extends beyond student-athletes to Olympic and professional athletes across emerging sports, with a focus on helping brands build their own sports media ecosystems and IP. “Bringing Article 41 into Ogilvy and WPP accelerates our vision for how sports, culture and creator-driven marketing converge,” said Segar. “There is a huge opportunity to strengthen that capability where talent ecosystems intersect with global sports platforms, creating real value for athletes, rights holders, brands, and fans.”

The investment marks a significant bet by Ogilvy Global CEO Laurent Ezekiel on sports and entertainment as a core driver of the agency’s future growth, giving Ogilvy immediate access to an athlete network it did not previously have while providing Article 41 with expanded reach into brand opportunities across Ogilvy’s global client roster. As part of the transaction, Vickie Segar will assume the newly created role of Global Chief Sports and Entertainment Officer at Ogilvy – leading and growing the agency’s Sports & Entertainment practice across the rightsholder and sponsor ecosystem.

Loading...

Article 41

Article 41 provides its several thousand athletes with full-service management, deal sourcing, athlete education, content development, and broader NIL...

May 11, 2026

Obviously – WPP

Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s proprietary next-generation tech platform increases campaign efficiency and enables...

April 5, 2023

SYLVAIN – kyu Collective

Founded in 2010, SYLVAIN (formerly known as Sylvain Labs) solves complex challenges related to innovation, brand strategy, and design...

February 17, 2023

Village Marketing – WPP

Founded in 2013 by Vickie Segar, Village Marketing employs 150 employees and was specifically created with the vision of...

February 17, 2023