Founded in 2017 by Lindsay Nead, Parker Management has established itself as a leader in digital talent representation, boasting one of the most well-rounded, results-driven talent rosters in the industry. The management company has fostered collaborations between influencers and major brands, including Disney, Amazon, Hyundai, Nordstrom, Nike, Target, Walmart, Jack Daniels, Ford, and The Home Depot.
The acquisition adds Parker Management’s impressive roster of 85+ diverse social media creators to Propagate’s extensive talent portfolio, which already includes representation firms Artists First, Authentic Talent & Literary Management, and Select Management Group. This merger marks a significant and strategic bet on the future of media, and a major shift in how talent is being represented, monetized, and integrated into the broader entertainment and media landscape.
Together, Propagate Content and Parker Management represent a new kind of full-spectrum talent powerhouse—spanning Hollywood, literacy, publishing, and the social platforms like TikTok, Instagram, YouTube, Substack, LTK, and more where culture is made.
Parker Management
Founded in 2017 by Lindsay Nead, Parker Management has established itself as a leader in digital talent representation, boasting...
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