Verto Analytics – DISQO
Cross-platform Data Analytics & Market Research
Verto Analytics Acquired by DISQO
Founded in 2013 and headquarted out of Helsinki, Finland, Verto Analytics (Verto) has built the reputation as an expert in consumer behavior and audience engagement technology. The company’s platform offers a holistic view of the consumer, their behavior along with demographics, lifestyles, attitudes, interests, and passively-metered panel captures real people’s digital interactions and attitudes, enabling brands, publishers, and researchers to benchmark against competitors and the market. Verto’s solutions have been used by brands and media companies around the world to understand behaviors and measure consumer journeys.
DISQO’s acquisition of Verto will expands its capabilites to help brands, agencies, media platforms and researchers generate more robust audience insights at a crucial time and further accelerate product innovation cycles in delivering truly innovative products for the consumer insights world. As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities.
DISQO is obsessed with building best-in-class products that deliver tangible value for our customers. This acquisition allows us to further accelerate our product innovation cycles in delivering truly innovative products for the consumer insights world.Drew KutcharianDISQO CTO