SocialGuide – Nielsen
Social TV measurement, analytics and audience engagement solutions
Nielson acquires SocialGuide
SocialGuide is a pioneer and leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide offers two solutions: (i) SocialGuide Intelligence (SGI), which provides a comprehensive and accurate reflection of linear TV related activity on Twitter, and (ii) Social TV API Suite, which is a real-time social TV discovery solution positioned to replace the traditional channel guide and to deliver real-time, curated conversation for thousands of programs.
Nielsen Holdings is a publicly traded (NYSE:NLSN) information and measurement company, with a global presence.
NM Incite, a joint venture between Nielsen and McKinsey & Company, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands