SocialGuide – Nielsen

Social TV measurement, analytics and audience engagement solutions

Nielson acquires SocialGuide

SocialGuide is a pioneer and leading provider of Social TV measurement, analytics and audience engagement solutions. SocialGuide offers two solutions: (i) SocialGuide Intelligence (SGI), which provides a comprehensive and accurate reflection of linear TV related activity on Twitter, and (ii) Social TV API Suite, which is a real-time social TV discovery solution positioned to replace the traditional channel guide and to deliver real-time, curated conversation for thousands of programs.

Nielsen Holdings is a publicly traded (NYSE:NLSN) information and measurement company, with a global presence.

NM Incite, a joint venture between Nielsen and McKinsey & Company, provides social media software, research and advisory solutions to global Fortune 1000 marketers looking to build strong, differentiated and emotionally-engaging brands

Other Transactions

Turning Technologies, a premium provider of learning engagement platforms and EdTech solutions, has acquired Echo360, a global video-based learning platform

Youngstown, Ohio Hybrid Learning Engagement Platform

Learn More 

Xytech Systems Corporation, the principal provider of facility & resource management software to the media & broadcast space, has been acquired by Banneker Partners, a leading software-focused private equity firm

Chatsworth, California Resource Management Software

Learn More 

Audience insights platform DISQO has acquired cross-device measurement company, Verto Analytics (Verto)

Helsinki, Finland Cross-platform Data Analytics & Market Research

Learn More 